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For when you really have to get your point across…
*Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.*
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.
The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.
Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
- Sales Rank: #22758 in eBooks
- Published on: 2013-08-06
- Released on: 2013-08-06
- Format: Kindle eBook
About the Author
JAY HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then he’s taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.
Most helpful customer reviews
4 of 4 people found the following review helpful.
A Brilliant Primer on the Art of Convincing Conversation
By M Russo
This is a fascinating book I didn't expect to enjoy reading. As soon as I started it, I moved to a quiet area of the house because I realized that I will be learning a lot from Jay and I wanted to make sure I didn't miss anything. Besides the depth of the topic, I enjoy Jay's banter and sense of humor and the family background that I found interesting.
This is a book about communications. If you are selling, negotiating, relating your ideas to others or in general have opinions that you enjoy sharing, the techniques presented in this book will provide you with options. The more options you have to convince another to see your point of view, the better chance you have of watching them nod their head YES as you speak. Shifting the perspective of the conversation may be one of the most valuable tools I've obtained from the program. I am not yet done reading the book, but I've already reread the sections I read to really absorb the material.
In short, if you are a conversationalist, an avid communicator, an extrovert with a point of view, then you will love reading this book.
51 of 55 people found the following review helpful.
A wild fun romp through the art of persuasion - recommended for everyone
By J. P. Johnson
In a previous life I was an academic, where my training was as a classicist and student of ancient rhetoric, particularly in the speeches of Cicero and Demosthenes. My hobbies make me an avid follower of political rhetoric and debates. My professional life places me as a practitioner of modern business rhetoric, where I help a leading professional services firm to tailor our messages for prospective clients and win new business. Wearing all three hats at once, let me confess: Jay Heinrichs has written the book I wished I had been able to write before him. For several years, I have recommended it constantly, to friends, to employees, to colleagues in business, and to students visiting from my alma mater. _Thank You For Arguing_ is without doubt the most accessible introduction to millenia's worth of accumulated wisdom about persuasion. What's more, it's wildly entertaining. Jay writes with an engaging voice, self-deprecating humor, clear examples, modern and ancient parallels, and practical tips. For those of us who are green with envy about what Jay achieved, the news gets worse. There was always the chance that the 1st edition would age, its examples become stale, its few soft spots remain unaddressed (aliquando bonus dormitat Homerus), the book fall from use, and something newer and better would be required. But now Jay has written a 2nd edition, a substantial revision that addresses comments and corrections from readers and rhetoricians through the years, updates cultural and political examples, covers further topics not found in the first edition, and most significantly, provides an "argument lab" (in the Appendix and in an online tool) that lets you practice and play with the concepts in the book. So, for a good long time to come, _Thank You for Arguing_ should be the standard. It belongs on the bookshelf of every student in a university rhetoric survey course, every speechwriter and political strategist, and every business writer and salesperson. Buy it, give it to your kids, your representatives, your marketing team, your preacher - anyone who cares about convincing other human beings. Envy aside, congratulations to Jay on a fantastic 2nd edition! It's well worth every cent.
2 of 2 people found the following review helpful.
Some books you read and you don't see the benefits ...
By Dennis
Some books you read and you don't see the benefits until a couple a months. This is not the case for Jay Heinrich's Thank Your for Arguing, it change my life instantly by giving the tools (even of you don't remember all of them) and the motivation to actually argue. Words are so important in life and yet we do not really understand them and the effect they have in our life. This book will help you in your job, in your relationship, even with strangers. If I could give it 10 stars I would. So let the arguments begin.
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